
Joyce Leveston truly understands the transformative power of the convention industry.
As a recent college graduate working as a telephone operator at the newly built San Diego Convention Center in 1989, she witnessed how the nascent venue was poised to transform what was then a sleepy military beach city into a highly desirable tourism and convention business destination. From then on she knew she was hooked.
Her wish has been granted many times over. More than 30 years later, Leveston exemplifies a modern-day American success story, having worked her way up from running and producing event experiences at major convention centers including the SDCC, Miami Beach Convention Center, George R. Brown Convention Center and Walter E Washington Convention Center, to serving as general manager of Hynes Memorial Convention Center and Boston Convention & Exhibition Center, to her current executive role as Senior Vice President of Convention Centers for Spectra.