Visit Alexandria Launches New Black Travel Campaign

Visit Alexandria announces a new ad campaign and digital content to welcome Black visitors to Alexandria, VA, a historic waterfront city located within eyesight of Washington, D.C.

The campaign highlights Black business owners and leaders and features iconic and new travel experiences. In telling the story of a city with nationally significant Black history, the campaign acknowledges the city’s past and progress forward due to the contributions of African Americans.

The new initiative taps into a $109.4 billion market, the value of annual spending by Black U.S. leisure travelers according to MMGY Global.