Visit California Launches Initiative to Promote Smart, Sustainable Tourism Over the Next Decade and Tourism Diversity Matters is honored to join JLL’s distinguished consulting partners.
JLL will conduct extensive research with industry stakeholders, residents and civic leaders across the state and aggregate existing strategic research to prepare plans specific to each of California’s 12 tourism regions. The plans will examine the full range of tourism issues – from overcrowded destinations to housing imbalances, environmental challenges, workforce development, and infrastructure needs.
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