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Tourism Diversity Matters’ Executive Director Speaking about the 5 Keys to Diversity

Tourism Diversity Matters’ Executive Director, Greg DeShields, speaks with Arival on the business sense of Diversity, Equity, and Inclusion and how tour and experience operators can take steps to improve DEI… and their bottom line.

It is not only practical, it is what our Executive director calls “a business imperative.” 

“You have to approach all of this clearly from a business perspective,” says DeShields, Executive Director of TDM. “Often people will engage in DEI based on passion, not really knowledge,” says DeShields. 

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