This Privacy Policy governs the manner in which Tourism Diversity Matters collects, uses, maintains and discloses information collected from Users (each, a “User”) of the and websites (“Site”). This privacy policy applies to the Site and all products and services offered by Tourism Diversity Matters.

Personal Identification Information

We may collect personal identification information from Users in the following ways:

    1. User Registration
    2. Contact Submission Forms
    3. Newsletter Signup


As such, we collect personal identification information from Users only if they voluntarily submit such information to us, and Users may also visit our Site anonymously. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities, such as creating an account or using certain features.

Tourism Diversity Matters processes Personal Data as a Controller, as defined in the GDPR. All data collected on Users will be stored exclusively in secure hosting and email services provided by SiteGround, unless shared with other services as outlined in “Sharing User’s personal information.”

Non-personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web Browser Cookies

Our Site uses “cookies” to enhance User experience. The User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. The User may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. These cookie include:

    1. The PHP Session Tracking Cookie (PHPSESSID), which is used to differentiate between logged-out users so they can be served unique content. This cookie is always running on the site, and blocking it may cause certain functions to no longer work.
    2. Google Analytics Cookies (GA, GAT, and GID) have important session-tracking functions, and are part of the site’s Analytics package. GA and GID are both used to distinguish between different users, while GAT is used to throttle the request rate to Google’s servers. By visiting Tourism Diversity Matters, the User accepts that these cookies are required for site-optimization purposes.
    3. Add to Any Cookies (UVC and _CFUID) are used to allow social sharing of Tourism Diversity Matters’s content, and may also collect information on the User for advertising purposes. To opt-out, click here.
    4. Hotjar Cookies (_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjMinimizedTestersWidgets, _hjIncludedInSample, and _hjShownFeedbackMessage) are used to allow Tourism Diversity Matters to better understand and serve the User, through click tracking, form analytics, surveys, and polls. To opt-out, click here.

If the User chooses to opt-out of or block cookies, note that some parts of the Site may not function properly.

How We Use Collected Information

When Tourism Diversity Matters collects Users’ personal and non-personal information, we may use it for the following purposes:

  1. To improve customer service: The information Users provide helps us respond to customer service requests and support needs more efficiently.
  2. To personalize User experience: We may use information in the aggregate to understand how our Users, as a group, use the services and resources provided on our Site.
  3. To improve our Site: We may use feedback Users provide to improve our products and services.
  4. To send periodic emails: We may use the User’s email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email, or the User may contact us via our Site.


How We Protect User Information

In order to protect User information, Tourism Diversity Matters uses a security package, which secures User data, scans for and blocks malware on a daily basis, and protects our code. In addition, the site uses an SSL certificate to provide additional security and privacy for Users. On the site level, Tourism Diversity Matters endeavors to use secure and up-to-date code, in order to prevent potential security breaches and also makes use of the Wordfence Security plugin.

Sharing Users’ Personal Information

  1. By signing up for our newsletter.
  2. By submitting a contact form.
  3. By requesting access to these services without going through Tourism Diversity Matters’s interface (most commonly by getting in touch on social media, by phone, or by email).

If the User wishes to Unsubscribe from MailChimp emails, without removing their data, they may do so at any time by following the instructions at the bottom of each email, or by contacting us via our Site.

Tourism Diversity Matters will always attempt to keep User information up-to-date on both the main website and third-party platforms, but they may always contact us with updates.

Third-party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites that have a link to our Site, is subject to that website’s own terms and policies.

Changes to This Privacy Policy

Tourism Diversity Matters has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. Users acknowledge and agree that it is their responsibility to review this privacy policy when we alert them and become aware of modifications.

Acceptance of These Terms

By using this Site, the User signifies their acceptance of this policy. If they do not agree to this policy, we ask them not to use our Site. All functions of the site that involve the gathering of User information will, from this point on, include a consent checkbox to ensure acceptance of these terms.

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Tourism Diversity Matters

680 Commerce Dr., #220

Saint Paul, MN 55125


This document was last updated on April 6, 2023