Choose Chicago and United Airlines Announces Equity, Diversity, and Inclusion Apprenticeship

Choose Chicago understands that while tourism and hospitality play a pivotal role in the city’s workforce development and economic vitality, BIPOC (Black, Indigenous, and People of Color) talent and leadership is underrepresented in the tourism and hospitality industries.

To that end, Choose Chicago is proud to collaborate with United Airlines on an all-new Equity, Diversity & Inclusion (EDI) Apprenticeship Program, with support from Tourism Diversity Matters (TDM). United Airlines will fully fund this Apprenticeship Program for the 2022 calendar year, benefiting one lucky candidate selected to complete this competitive pilot program.

The program will offer five distinctive specializations offered by the Choose Chicago Career Track – Global Development, Sports Commission, Marketing, Partnership, Sales & Services/ Event Management – as well as one career track with the United Airlines team. The apprentice will gain 600 hours of experience working within multiple departments at Choose Chicago and United Airlines, receive a monthly stipend and paid travel expenses, and job placement upon successful completion of the program.

With United’s commitment to building equitable access to aviation careers and sustainability growing their inclusive culture from the inside out and a commitment to transparency, accountability, and continued forward progress, they are an ideal partner for this initiative.

“We’re proud to partner with Choose Chicago as they launch the EDI Apprenticeship Program in support of their commitment to creating a more diverse, equitable, and inclusive world,” says Glenn Hollister, Vice President, Sales Strategy & Effectiveness at United Airlines. “Together, we’re collaborating in innovative ways to deliver on our shared vision of breaking barriers and promoting diversity, equity and inclusion.”

In addition to receiving invaluable work experience through shadowing, mentorship, practical application, and interdepartmental tasks, the apprentice will also be exposed to local stakeholders, clients, and community partners.
“This is an extremely exciting and important organizational initiative to help make the tourism and hospitality industry more accessible and equitable,” said Glenn Eden, Chairman of Choose Chicago. “One of Chicago’s strengths is the diversity of our City and it is critical that future leaders of our industry represent the diversity of our community. We are thrilled to be able to launch this with United Airlines given their longstanding commitment and leadership in this area.”

For more information and to learn how to apply for the Apprenticeship Program visit:

Please click here to learn more about Choose Chicago and United Airlines Apprenticeship.


Jennifer Wright
Choose Chicago
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Michelle Gonzalez
Choose Chicago
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About Choose Chicago:

Choose Chicago is the official sales and marketing organization responsible for promoting Chicago as a global visitor and meetings destination, leveraging the city’s unmatched assets to ensure the economic vitality of the city and its member business community. For more information, visit Follow @ChooseChicago on Facebook, Instagram, and Twitter.

About United Airlines:

United’s shared purpose is “Connecting People. Uniting the World.” In 2019, United and United Express® carriers operated more than 1.7 million flights carrying more than 162 million customers. United has the most comprehensive route network among North American carriers, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco, and Washington, D.C. For more about how to join the United team, please visit, and more information about the company is at United Airlines Holdings, Inc. is traded on the Nasdaq under the symbol “UAL”.