‘Never Accept a Ceiling That Someone Else Might Create for You’

Elliott Ferguson, president and CEO of Destination DC, looks out over Black Lives Matter Plaza in the United States capital. (Courtesy washington.org)

By Jennifer N. Dienst via PCMA

After 30 years in the travel and meetings industry, Elliott Ferguson, president and CEO of Destination DC and a PCMA Groundbreaker, is carving a path for a new generation of leaders to follow.

About Tourism Diversity Matters

Tourism Diversity Matters (TDM) is a 501 C (6) founded as the collaborative leader of Diversity, Equity and Inclusion (DEI) initiatives and concepts that can address the blind spots of ethnic disparities and provide decision-makers in the tourism industry access, resources, and tactics to develop more effective Diversity & Inclusion strategies that will engage and retain a diverse workforce. At TDM, we focus on four primary pillars of activity to benefit the Tourism Industry: Apprenticeships, Workforce Development, Diversity Equity and Inclusion, Research and Data. TDM’s goal is to sustain and expand our platform by affiliating with fellow industry partners and notable research institutions, creating solutions that can be implemented, contributing to organizational success. Follow TDM @TDM_Matters on Facebook, Instagram, LinkedIn and Twitter.