25 Unexpected Hospitality Trends

By JT Long

JT Long from SmartMeetings shares how after a year of covering the twists and turns required to manage 0 to 60 events, editors compared notes to come up with their annual list of the 25-course corrections no one saw coming and tips about how to manage the G-forces involved in the sudden accelerations and detours.

In number 9, JT mentions “Big B Belonging”: In the shorthand for diversity, equity and inclusion (DEI) initiatives that often fall under environmental, social and governance (ESG) umbrellas at corporations, “Belonging” with a capital “B” has risen to the top as a goal everyone ultimately wants as an outcome. 

Groups such as Tourism Diversity Matters are bringing industry leaders together to strategize ways to eliminate barriers, and create fair treatment, access and advancement for all.

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