To be a diversity resource that will educate, advocate, engage and empower the tourism and events industry, in collaboration and cooperation with all other industry initiatives.


To be an industry resource for diversity expertise in order to achieve inclusive excellence.

Diversity, Equity and Inclusion Statement

Responsible tourism is about reducing social and economic inequalities and building awareness. Tourism Diversity Matters (TDM) is committed to empowering the tourism and events industry to change and evolve as we work to advocate for an inclusive and diverse workforce and guest experience.

Education is the first step toward effecting change and ensuring dignity and respect in the travel process. Leveraging the collective voices for these transformative industries will ultimately deliver a more inclusive and meaningful impact as we welcome all.

The four pillars of
Tourism Diversity Matters

The goal of the program is to expand the hospitality and tourism workforce by attracting underrepresented and ethnically diverse college graduates and students to career opportunities they may not have considered.

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Design and recommend hiring procedures, recruitment practices, and succession planning methods that will influence talent development.

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Our knowledge provides fundamental diversity, equity and inclusion (DEI) training for tourism organizations and individuals who want to implement real workplace changes.

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TDM is dedicated to sharing groundbreaking research and thought-provoking insights on diversity, equity, and inclusion.

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