Diversity expertise.
Inclusive excellence.
Mission
To be a diversity resource that will educate, advocate, engage and empower the tourism and events industry, in collaboration and cooperation with all other industry initiatives.
Vision
To be an industry resource for diversity expertise in order to achieve inclusive excellence.
Responsible tourism is about reducing social and economic inequalities and building awareness. Tourism Diversity Matters (TDM) is committed to empowering the tourism and events industry to change and evolve as we work to advocate for an inclusive and diverse workforce and guest experience. Education is the first step toward effecting change and ensuring dignity and respect in the travel process. Leveraging the collective voices for these transformative industries will ultimately deliver a more inclusive and meaningful impact as we welcome all.
The four pillars of
Tourism Diversity Matters
The goal of the program is to expand the hospitality and tourism workforce by attracting underrepresented and ethnically diverse college graduates and students to career opportunities they may not have considered.
Design and recommend hiring procedures, recruitment practices, and succession planning methods that will influence talent development.
Our knowledge provides fundamental diversity, equity and inclusion (DEI) training for tourism organizations and individuals who want to implement real workplace changes.
TDM is dedicated to sharing groundbreaking research and thought-provoking insights on diversity, equity, and inclusion.
by Roger Dow, President and CEO, U.S. Travel Association U.S. Travel welcomed Christine Duffy, president of Carnival Cruise Line, as the association’s national chair, …
by Sherrif Karamat, CAE PCMA President and CEO Considering recent horrific and painful events in Canada over the last week, I feel …
Led by President Greg DeShields with the assistance of Amy Bendekovits Franks, Mariska Bogle, Frank Klare, and Betsy Barber they exemplified diversity, …
Why does tourism diversity matter?
Important to job seekers
67% of job seekers consider workplace diversity an important factor when considering employment opportunities. Glassdoor
Greater returns to shareholders
Higher representation of women in C-suite level positions results in 34% greater returns to shareholders. Fast Company
Leads to success
Companies in the top quarter for racial/ethnic diversity are 35% more likely to surpass peers. McKinsey
Higher innovation revenues
Companies with higher-than-average diversity had 19% higher innovation revenues. Harvard Business Review
- Interested in learning more?