Diversity expertise.
Inclusive excellence.

Mission

To be a diversity resource that will educate, advocate, engage and empower the tourism and events industry, in collaboration and cooperation with all other industry initiatives.

Vision

To be an industry resource for diversity expertise in order to achieve inclusive excellence.

Responsible tourism is about reducing social and economic inequalities and building awareness. Tourism Diversity Matters (TDM) is committed to empowering the tourism and events industry to change and evolve as we work to advocate for an inclusive and diverse workforce and guest experience. Education is the first step toward effecting change and ensuring dignity and respect in the travel process. Leveraging the collective voices for these transformative industries will ultimately deliver a more inclusive and meaningful impact as we welcome all.

TDM is a dedicated resource focused solely on creating long term solutions through complete industry engagement and participation. The intention is to not replace existing good work happening in this area, but rather shine a light on it, and add value and insight where needed.
Mike Gamble
President & CEO, Tourism Diversity Matters
Addressing racism should impact how you lead – it’s an American issue. As many are confronting these issues for the first time, we can’t turn a blind eye and we can’t turn back. The COVID-19 pandemic has forced us to slow down and focus on being human. We need to be comfortable with uncomfortable conversations and having these discussions at home and in the work place.
Elliott L. Ferguson, II
Chairman, Tourism Diversity Matters
President & CEO, Destination DC
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The four pillars of
Tourism Diversity Matters

The goal of the program is to expand the hospitality and tourism workforce by attracting underrepresented and ethnically diverse college graduates and students to career opportunities they may not have considered.

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Design and recommend hiring procedures, recruitment practices, and succession planning methods that will influence talent development.

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Our knowledge provides fundamental diversity, equity and inclusion (DEI) training for tourism organizations and individuals who want to implement real workplace changes.

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TDM is dedicated to sharing groundbreaking research and thought-provoking insights on diversity, equity, and inclusion.

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Why does tourism diversity matter?